Michael Cheney - behind the I.M. curtain

The keyword boffins over at Wordtracker HQ have created a handy guide that you can use to learn about getting the best keywords for your website.

They’ve based it on a mythical business of vegetarian dog food and have had input from some leading Search Engine Optimization experts.

Choosing the right keywords is at the heart of Internet marketing success as it determines how people find you via search engines. If you don’t have the right keywords for your website you won’t be attracting the right visitors to your website and you won’t make as many sales.

The Guide is a great way to get your head around the whole keywords topic and start to plan your strategy to get the best words for your website.

The best part is you can get the guide for free:

Free Wordtracker Guide

One of the biggest names in fulfilment, warehousing and shipping on the Internet has gone under.

The fulfilment company Ifulfill.com (as used by marketers Jason Potash and John Reese) has announced that it is to cease trading due to lack of funds.

The news came like a bolt out of the blue to many traders who use the company to store and ship their goods to Internet users worldwide.   It just goes to show that even in these bouyant times of Internet growth that if you don’t get the basics of management and cashflow right you can end up with the dogs.

Company MD Paul Purdue has set up an extensive blog where he explains what went wrong. It makes interesting if rather upsetting reading, particularly for business owners.

http://www.ifulfill.com/weblog/