How To Create Killer Copy That Sells: The Right Way To Order
Step 1 of 3. Read This:
You now need to tell the reader how to place their order. Make it as simple as possible without being patronising – it’s not easy! The last thing you want after spending all this time and effort encouraging people to buy your product is to confuse or insult them with the buying process!
Depending on how you are delivering the product and how your ordering system works it might be useful to include brief instructions on this and to pre-empt any questions about delivery times and costs.
I have also seen a great idea on some websites that tell you, just before you place an order, how many seconds or minutes it will take to complete the process. This is a clever idea as it lets the reader know what they are engaging in when they decide to order.
Attract Them With Testimonials
Using testimonials is a superb way of demonstrating the value of your product. . The best testimonials I’ve seen come in video format – they literally speak out at you from the web page! I think it will be a while until everyone moves in this direction and Internet connection speeds along with technical constraints mean that adopting a slightly less advanced approach might be best for you.
Commentaries, Comparisons & Costs
Comparisons are another excellent way of demonstrating value. You will have seen examples of this, usually in magazines where companies use comparison tables to show how many more additional features their product has than a competitor is offering or how much more cost effective it is.
Costs can be used to demonstrate value.Demonstrate to them the lost money that they would make in savings if they bought your product right now.
Step 2 of 3. Pin It
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