Step 1 of 3. Read This:

You should use a PS in all your written materials if you can. Studies have shown that the two most-read items of a letter are the opening headline and the PS. I guarantee that now you know this the next time you get a letter you will catch yourself doing it!

In relation to your homepage sales letter the PS acts as a safety net. They have read all your hard-crafted headlines, benefits, testimonials, background, credibility building content, value verifications and bonanza of bonuses but are still not sure.

The job of your PS is to push these readers over the edge and quickly condense the biggest, most powerful reason you have as to why they need to act right now and buy your product.

I have often seen some sales letters that conclude with a link stating:

”Decided you don’t want to buy? Click here”

To be honest I think these are flat out a bad idea. Firstly because they open up a new page – one without all your powerful sales letter elements on it. Secondly – a person clicking on the link is affirming to themselves that they have ‘decided not to buy’ so your job instantly becomes harder.

You’ve changed the proposition from not just trying to get the reader to make a decision but trying to get them to change an existing decision – even more difficult!

Step 2 of 3. Pin It

Step 3 of 3. Want Michael to Personally Double, Triple, or Even Quadruple Your Business… For Free? Then Click Here

Filed under: adsense • affiliate marketing • list building • website content

Like this post? Subscribe to my RSS feed and get loads more!