Michael Cheney - behind the I.M. curtain

Aloha!

I just wanted to say hello to you from my
honeymoon in Hawaii.

You might think that I’ve written these emails
weeks’ ago and scheduled them for when I’m
away but I haven’t - this is live!

I wanted to create the June PDF newsletter
for you but I just thought it would be
quicker and easier to put it all in this
email for you.

I also forgot my lead to link my camera to my
laptop so all I got to show you is from a
picture CD I got from the surfing company where I
got a private lesson over in Maui, Hawaii.

So here you go - this is my first-ever
attempt at surfing;

http://www.michael-cheney.com/images/surfing.jpg

Yes, I KNOW it’s only a small wave but it was
my first ever ok!

By the way - you might be asking yourself;

“Why is Michael writing this email to me
from his honeymoon?”

Well, aside from the fact I miss contacting
you (yes, I’m serious) my wife sprained her
ankle today whilst we were hiking across some
of the tallest sea cliffs in the world here in
Kauai, Hawaii.

She’s currently got it raised up with an ice
pack on it so hopefully she’ll be all better
in a day or so.

The hotel I’m staying in is awesome - a salt
water lagoon, jacuzzis, lazy rivers, a
private beach and lots of restaurants.

About an hour ago over lunch I saw Anthony
Keidis from the Red Hot Chili Peppers in the
restaurant. I was tempted to go up and say
hi but heck - the guy’s on his vacation just
like me and deserves to be left in peace right?

I’ve been checking in on my email and the
wacky world of Internet marketing every few
days - congratulations to those of you that
got through the door for the Marketing Main
Event 3 product.

Also - watch out next week as I’m dedicating
an entire 7 days to helping you get excellent
content for your website.

Content is king kong (as John Reese would say)
but how to get hold of it and get traffic
using it is another thing - I’ll show you
EXACTLY how to do all these things starting
Monday next week.

Until then..

..Aloha!!

Michael

P.S. Watch out for lots of cool, free content
from me next week (and free content itself)
that you can use to make more money from
your website.

You know which three letters have made me
six figures?

O T O

Or “One-Time-Offer” as it’s more commonly-known.

The OTO is a great concept where just
after someone buys a product from you, you give
them a chance to upgrade and by something else
from you for a ONCE ONLY price.

You see versions of this in the offline world
all the time - go to McDonalds and buy a burger
and you get offered fries and drink for just a
little bit more money.

If you say yes to the drink and fries they ask
you another OTO-type question;

“Do you want to go large with that for just 49
cents?”

You know how much money these simple questions
add to McDonalds bottom line each year? You’re
talking billions!

Think about it - you’ve already made a decision
to go into the restaurant, you’ve got your wallet
opened, you’ve already bought something and you’re
hungry - of course you’re going to buy something
else if they offer it to you!

Okay - not EVERYONE will buy, but most do.

** SO OTOs MAKE MCDONALDS MONEY BUT
WHAT ABOUT YOU?

You need to be thinking exactly the same way
with your website.

If you have a website and you don’t have an
OTO page on it you are missing out BIG TIME
and I mean REALLY BIG TIME.

I did an OTO for one of my launches recently
and 79% of buyers for the standard main product
also bought the OTO !

Did you read that?!

79% of buyers bought the OTO I offered them.
This brought in a MASSIVE amount of cash to my
bottom line with very little effort.

I didn’t have to pay extra or spend extra time
getting these people to my site as they were
already there - hungry, wallets open and in the
mood for buying!

Admittedly there is usually SOME effort involved
in creating an OTO - namely, you’ve got to create
the product and offering you are showing to
buyers.

But not any more - thanks to a super nerd called
Dave who has devised the “OTO Page Generator”.

This thing comes already packaged with
ONE HUNDRED quality products that you can
sell in your own OTO and keep 100% of the
profits.

You can pick and choose from the 100 products
to build up your own unique OTO offering and
within SECONDS of getting his tool you can have
a live OTO page on your website earning money
for you.

It is an absolutely genius idea.

** CUTTING TO THE CHASE..

You need to have an OTO page on your website.
You can instantly add 70% more profit to what
you’re making right now.

You can even add an OTO page just after people
join your list or leave your website or
wherever you want on your website - you don’t
even need to have your own product to sell
at all.

You can spend hours creating your own products
and offers for that OTO page or you can use
Dave’s “OTO Page Generator” and be up and
running in seconds..

You decide;

http://www.michaelcheney.com/otopagegenerator/

Michael Cheney

Don’t you wish you had a magic wand that made people buy from you as soon as they landed on your homepage?

You know it’s not such a ridiculous concept..

..you know what sells the most online? Do you know what is the SINGLE most important element of your website?

Do you know what can make your visitors whip out their wallets in an instant and pour cash into your bank account?

I’ll tell you - it’s words.

Yes - the words you use on your website have a massive and lasting effect on your ability to make money online.

Using the right words on your sales letter is almost like having a magic wand that makes people buy from you.

If you have the talent and ability to craft perfect sales letters and enticing copy it is no exaggeration to say that you can practically write your own pay checks.

But what about the rest of us?

What about us mere mortals who don’t have deliciously enticing words seeping out from every pore 24 hours a day?

Well, we struggle. We write rubbish copy or we hire an expensive copywriter.

That was until now.

Last week I found a cool tool that can help us mere mortals with the all-important task of creating the sales letter to sell our products.

Now before you run to the hills - don’t worry, this is not some automated “press a button and make instant cash” type piece of software.

And that’s where the genius of it is. It combines the best of semi-automation and your skills. It’s partly automatic but also requires your human skills in unison to product the perfect sales letter.

I’ve given it a serious test drive and I really liked it (though it does have its down sides too).

** WHAT I LIKE

The audio help files you get each step of the way as you’re actually using the software really help you creating your sales letter. It’s like having your own personal sales letter mentor with you every step of the way.

You don’t need any other fancy bit of software to use this - it does everything you could possibly need to create your own professional sales letters.

It lets you add in all the components of your sales letter and then it does all the “coding” behind the scenes and saves everything as one web page ready for you to put online and show to the world!

You can’t go wrong with it, it’s like painting by numbers - it’s easy and fun just to work through each of the steps and see your sales letter taking shape right in front of you

** WHAT I DON’T LIKE

It would have been better to have some real life examples of killer sales letter in action so you could draw from actual results and proven formats for your own.

The software also assumes you have a basic grasp of writing to some degree which is fine but, again, without any examples right in front of you to refer to then getting inspiration from a blank screen can be a bit of a head scratcher!

** SO WHERE CAN YOU GET IT?

Well, I’ve created a unique Bonus Package for you that means you can start creating your own killer sales letters in minutes using the “Cash Publisher” software and my own time-tested Secret Sales Letter Blueprint for creating
money-spinning sales letters;

http://www.michaelcheney.com/publishcash/

Check out this excellent piece of software and my bonus - together you can use these to virtually create your own magic wand that makes people buy from you.

Michael Cheney

You know it had to happen some time I’m just surprised you didn’t tell me!

I put out an announcement recently about the “latest” version of Cheney’s Marketing News and used THE SAME LINK AS AN OLD ANNOUNCEMENT I’d already put out to you!

What a BIG goof up!!

Here I was wondering why you hadn’t watched the new video!!

I’m really sorry, the ACTUAL REAL LINK I was supposed to give you is here;

http://www.cheneysmarketingnews.com/videos/howtogetcontent/

The video shows you HOW TO get content for your website;

http://www.cheneysmarketingnews.com/videos/howtogetcontent/

I feel proper stupid now but it’s been done now and we can move on right? 

Enjoy the free video;

http://www.cheneysmarketingnews.com/videos/howtogetcontent/

** You Want To Get On The CMN Show?

You can get on the show and contact the CMN studio by leaving your comment or question here;

Telephone: 1-800-609-9006 x6204
Non-US callers: 001-678-255-2174 x6204

Enjoy!

Michael Cheney

One of the biggest challenges you face as a website owner is where to get content which is why you are going to love this.. ..I’m giving you 3600 quality articles for just $1. You are getting 3600 Private Label Rights articles for $1 and you get an extra 750 articles in 3 weeks.

“Private Label Rights” means you can use these thousands of articles as your own and put YOUR name as the author! You see, I know a top marketer who has an articles site.

I spoke with him and convinced him to create something very special for my subscribers.

Cody has decided to give you a $28.97 coupon for a $29.97 membership which means you are getting full access to all 3600 PLR articles which are in the members area now for just $1.

Plus you get an additional 750 articles in 3 weeks.

Here is your coupon code: C00ADA78E3

This coupon is set to be valid for 3 days ONLY and for 200 users ONLY. This means that only the first 200 people who signup will get this all for $1. Signup now and get 3600 PLR articles for $1 before 200 slots are gone.

http://www.michael-cheney.com/articles-coupon/

Your coupon code: C00ADA78E3

You need to move quickly if you want to be one of the first 200 to get a slot for $1.

You can use those articles for many purposes - you can use them together with AdSense templates, use them to catch search engine traffic or earn passive profits from Adsense and affiliate links.

http://www.michael-cheney.com/articles-coupon/