I was speaking to someone today that expressed doubts about having the dreaded "external links" on their website.
Stop the press! The Internet is all about being INTER-connected with others via a NETwork, go figure!
Okay - so nobody likes to have screeds of links on their website directing people to competitors but it doesn’t have to be like this people! There is another way!
I think people get so caught up in the fear of linking to other people because they are always thinking of this game from their point of view instead of from someone else’s.
Hey - if everyone adopted the policy of not having links to other websites on their own site we wouldn’t have an Internet at all - just billions of lonely, isolated and sad islands of web-wasteland rolling across the ether… just the thought of it sends shivers down my spine!
So come one - snap out of it and get your head around the fact that establishing links with relevant, high-quality, non-competing websites is a crucial part of building your online empire..
