I got an email today out of the blue from someone wanting to exchange links with one of my websites.
It’s a great idea right? They link to me and I link to them - excellent.
Well guess how many words they took to tell me in en email that this is what they wanted to do?
270! That’s right - 270 words explaining the ins and outs of exchanging links with them. They even told me why their geographic position had no bearing on whether I should swap links with them or not!
As if this wasn’t bad enough - every one of my sites has an in-built links directory where people can add their link automatically so the very fact I received an email like this means they’ve not even taken the trouble to look at my site properly!
Lessons Learned
If you are approaching another website owner to ask them to trade links with you, treat it like you’re the postman delivering to a house where a rabid dog lives – GET IN, DROP THE MAIL, GET OUT. Don’t mess around with lengthy explanations or massive paragraphs. Just tell them where you’ve placed their link and that you want one back - simple.
And before you even get to this stage - be sure to check out their website first otherwise you might find them writing a blog about YOUR email..
Happy link-swapping..
April 25th, 2005 at 10:38 pm
I got a email today from a company that
said they had put my link on their link directory.And they continued with:
–
Links exchange means that you need to put reciprocal link to us. Preferrable on this page http://www.everypleasures.com
(They would have their link on my home page,
while mine link was hidden in a link directory)
Our robot have checked this page for 1 times but our link wasn’t found
(how could they expect to find any link,when this was the first time I had heard of this company.)
If you dont put our reciprocal link on your website, we will remove your website from our database.
-
We all want more traffic, especially targeted traffic from search engines.
The rank of our sites depends on popularity, on mathematical calculation of how many sites are linking to Your web site.
So let’s exchange links, and make our sites more popular.
P.S. Google Page Rank is one of the main factors that Google uses to determine how important a website is and therefore, how high to rank that site under a given keyword.
–
End of email
I don’t know if this is what they do every time they want to exchange links.
But this email didn’t get them a link from me.
April 26th, 2005 at 8:24 am
Torgeir,
I am not surprised you didn’t link back! Their email is obviously one they send to hundreds if not thousands of people.
The key to getting people to link back to you is to give it the personal touch and spend some time on their site - and demonstrate this in the email request you send to them.
Good luck!