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	<title>Michael Cheney Blogcaught between a rock and a hard sell &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>caught between a rock and a hard sell</title>
		<link>https://michaelcheney.com/blog/2014/11/06/caught-between-a-rock-and-a-hard-sell/</link>
		<comments>https://michaelcheney.com/blog/2014/11/06/caught-between-a-rock-and-a-hard-sell/#respond</comments>
		<pubDate>Thu, 06 Nov 2014 16:53:31 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=315</guid>

				<description><![CDATA[I got an interesting email this morning&#8230; &#8220;Dear Mr. Cheney &#8211; why you sell, sell, sell all the time? You ********* marketres all the same.&#8221; Aww shucks. He called me &#8220;Mr.&#8221; 🙂 Look. This game is called internet marketing for a reason. It&#8217;s about finding the market&#8217;s problems then selling them products which provide the [&#8230;]]]></description>
					<content:encoded><![CDATA[<p>I got an interesting email this<br />
morning&#8230;</p>
<p>&#8220;Dear Mr. Cheney &#8211; why<br />
you sell, sell, sell all the time?<br />
You ********* marketres<br />
all the same.&#8221;</p>
<p>Aww shucks. He called<br />
me &#8220;Mr.&#8221; <img src="https://s.w.org/images/core/emoji/13.1.0/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>Look.</p>
<p>This game is called internet<br />
marketing for a reason.<br />
It&#8217;s about finding the market&#8217;s<br />
problems then selling them<br />
products which provide<br />
the solution.</p>
<p>You need to be selling too.</p>
<p>Because selling = money.</p>
<p>You, me and every other<br />
internet marketer are in this<br />
to make money.</p>
<p>Of course the good guys<br />
are doing this in the right way<br />
by educating, entertaining,<br />
changing lives and being<br />
all round good eggs.</p>
<p>But they are still selling.</p>
<p>A lot.</p>
<p>Because&#8230;</p>
<p>Last time I looked &#8211; WalMart<br />
doesn&#8217;t accept Facebook Likes<br />
as a valid form of fiscal payment&#8230;</p>
<p>But here&#8217;s the toughie&#8230;</p>
<p>You might be suffering an internal<br />
struggle right now &#8211; caught between<br />
a rock and a hard sell.</p>
<p>Because you want the money &#8211;<br />
but you feel &#8220;icky&#8221; about hard selling.</p>
<p>And that&#8217;s totally understandable.</p>
<p>Selling can be icky. And<br />
nobody likes the sleazy<br />
salesman with his tricks,<br />
fake smile and cheap suit.</p>
<p>But if you do it in the right way<br />
selling can be easy.</p>
<p>Selling can be artful.</p>
<p>Selling can be&#8230; F.U.N.</p>
<p>So don&#8217;t be afraid of selling.<br />
Have fun with it.</p>
<p>Embrace it.</p>
<p>And one of the easiest,<br />
most artful and funnest ways<br />
to sell is using this;</p>
<p><a href="http://www.michaelcheney.com/fun-way-to-sell/">http://www.michaelcheney.com/fun-way-to-sell/</a></p>
<p>(10,971 people have bought this<br />
in the past 48 hours alone.<br />
Including me. Click the link<br />
and you&#8217;ll see why.)</p>
]]></content:encoded>
			

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