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	<title>Michael Cheney BlogWho sent me a bellybutton-fluff sandwich in the mail? &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>Who sent me a bellybutton-fluff sandwich in the mail?</title>
		<link>https://michaelcheney.com/blog/2014/11/14/who-sent-me-a-bellybutton-fluff-sandwich-in-the-mail/</link>
		<comments>https://michaelcheney.com/blog/2014/11/14/who-sent-me-a-bellybutton-fluff-sandwich-in-the-mail/#respond</comments>
		<pubDate>Fri, 14 Nov 2014 10:33:42 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=336</guid>

				<description><![CDATA[Yummy. I love sandwiches. The way they look. The way they smell. And the way they taste. But what I don&#8217;t like is biting into one and finding it&#8217;s just full of bellybutton-fluff and no meat&#8230; Now hold on a sec. Before you start turning green &#8211; lemme just put your mind at rest Moto. [&#8230;]]]></description>
					<content:encoded><![CDATA[<p>Yummy.</p>
<p>I love sandwiches. The way they look. The way they smell. And the way they taste.</p>
<p>But what I don&#8217;t like is biting into one and finding it&#8217;s just full of bellybutton-fluff and no meat&#8230;</p>
<p>Now hold on a sec.</p>
<p>Before you start turning green &#8211; lemme just put your mind at rest Moto.</p>
<p>I&#8217;m using an unsavory analogy here because;</p>
<p>The business practice I&#8217;m about to expose (with photographic evidence) makes me sick.</p>
<p>It&#8217;s the reason the world is messed up.</p>
<p>It&#8217;s the reason businesses and marketers get a bad wrap.</p>
<p>And it&#8217;s the reason I nearly strangled my postman at the door this morning.</p>
<p>Picture the scene&#8230;</p>
<p>The doorbell rings.</p>
<p>I answer it.</p>
<p>It&#8217;s the postman with a large parcel (big enough to contain a healthy pig).</p>
<p>I sign for it.</p>
<p>I&#8217;m not ashamed to admit &#8211; I&#8217;m like a kid at Christmas with parcels through the mail.</p>
<p>So I open it up right in front of him.</p>
<p>This is what I see (real photo);</p>
<p><img loading="lazy" class="alignnone" src=" http://www.michaelcheney.com/fluff-sandwich.jpg" alt="" width="612" height="816" /></p>
<p>What. The. Actual. Heck?</p>
<p>I was expecting something the size of a pig. Or at least a small dog.</p>
<p>But no.</p>
<p>A tripod which could have fitted in the box ten times over. With lots and lots of fluff.</p>
<p>It&#8217;s a fluff sandwich.</p>
<p>I had great expectation based on an exterior perception which was shattered to smithereens on &#8220;biting into&#8221; said item.</p>
<p>And the clueless &#8220;packaging monkeys of the Amazon wasteforest&#8221; are not alone.</p>
<p>Sadly, the fluff sandwich brigade are out to get you anyway they can.</p>
<p>Take Pink Floyd.</p>
<p>Please. Take them.</p>
<p>Take them as far away from me as possible.</p>
<p>&#8220;Dark Side of the Moon&#8221;?</p>
<p>Classic.</p>
<p>&#8220;Atom Heart Mother&#8221;?</p>
<p>Legendary.</p>
<p>Their new album &#8220;The Endless River&#8221;?</p>
<p>Fluff sandwich.</p>
<p>It&#8217;s 20-year old sweepings from the cutting room floor cynically released for aging dads just in time for Christmas.</p>
<p>Bah humfluff.</p>
<p>Exhibit #3 is the so-called coaching offered by some of the &#8220;Despicable Gru&#8217;s&#8221; in this place we call internet marketing.</p>
<p>Looks great. Sounds great. Then you bite into it and it&#8217;s&#8230;</p>
<p>Yes. You&#8217;ve guessed it.</p>
<p>Fluff sandwich again.</p>
<p>Thousands of dollars up front. No direct access to the expert. Regurgitated and out-dated training. And treating every customer like a number in the system.</p>
<p>Well I&#8217;ve taken a stand.</p>
<p>There&#8217;s a revolution happening.</p>
<p>An uprising against the sandwich of fluff.</p>
<p>Fight the fluff, comrades.</p>
<p>Because you can get 1-on-1 coaching direct to the money from me and my colleague John that is all meat.</p>
<p>In fact, I&#8217;m so confident you&#8217;ll get hooked on eating the Kobe beef steak sandwich of the internet coaching world that I&#8217;m letting you take your first bites for just $1.</p>
<p>That&#8217;s right.</p>
<p>You can come in, have your first coaching session, download everything in the members area, get direct access to me on speed-dial and start tasting online success for just $1.</p>
<p>Previous students have paid $5000 for this (and if you go to the homepage of the website that&#8217;s what you&#8217;ll pay).</p>
<p>But because you&#8217;re someone who takes action there&#8217;s a lot less risk for me in taking you on than someone who just rocks up to my homepage out of the blue.</p>
<p>And because of this you can get in for just $1 (instead of $5000).</p>
<p>So bring your appetite for wealth and enjoy the sweet taste of success, not fluff, for just $1 before this gets taken down at midnight on Sunday;</p>
<p><a href="http://www.mcinsiderscircle.com/secret-one-dollar-access/">http://www.mcinsiderscircle.com/secret-one-dollar-access/</a></p>
<p>(Expires midnight Sunday because the coaching starts next week.)</p>
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