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	<title>Michael Cheney BlogAre you straightening deckchairs on the Titanic? &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>Are you straightening deckchairs on the Titanic?</title>
		<link>https://michaelcheney.com/blog/2015/01/13/are-you-straightening-deckchairs-on-the-titanic/</link>
		<comments>https://michaelcheney.com/blog/2015/01/13/are-you-straightening-deckchairs-on-the-titanic/#respond</comments>
		<pubDate>Tue, 13 Jan 2015 08:10:17 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=443</guid>

				<description><![CDATA[It drives me insane. I see people struggling for sales with their products or affiliate efforts but they don&#8217;t see the impending iceberg. So they tinker with their web page. They smarten up their download page. They get some new graphics. They create a new video. And ultimately they miss the point altogether and smash [&#8230;]]]></description>
					<content:encoded><![CDATA[<p><img loading="lazy" class="alignright size-medium wp-image-444" src="https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640-300x178.png" alt="iceberg-575533_640" width="300" height="178" srcset="https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640-300x178.png 300w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640-518x307.png 518w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640-82x49.png 82w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640-600x355.png 600w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/iceberg-575533_640.png 640w" sizes="(max-width: 300px) 100vw, 300px" />It drives me insane.</p>
<p>I see people struggling for sales with their products or affiliate efforts but they don&#8217;t see the impending iceberg.</p>
<p>So they tinker with their web page.</p>
<p>They smarten up their download page.</p>
<p>They get some new graphics.</p>
<p>They create a new video.</p>
<p>And ultimately they miss the point altogether and smash head-first into the iceberg and sink to the bottom of the icy cold internet marketing graveyard.</p>
<p>Brrr.</p>
<p>The iceberg is lack of sales.</p>
<p>The solution is learning how to sell.</p>
<p>Or to spell it out further &#8211; understanding the psychology of how to use words to encourage people to buy stuff from you online.</p>
<p>Granted.</p>
<p>It&#8217;s not easy to learn.</p>
<p>But it is nevertheless essential.</p>
<p>Get it down and you can, as someone once said, write your own paychecks.</p>
<p>So if you have a spare 10 years lying around go get started now.</p>
<p>For the rest of us, take this handy, iceberg-avoiding shortcut;</p>
<p><a href="http://www.michaelcheney.com/done-for-you-sales/">http://www.michaelcheney.com/done-for-you-sales/</a></p>
<p>&nbsp;</p>
<p>(c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyers.</p>
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