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	<title>Michael Cheney BlogStory of the $412k brainfart &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>Story of the $412k brainfart</title>
		<link>https://michaelcheney.com/blog/2015/01/15/story-of-the-412k-brainfart/</link>
		<comments>https://michaelcheney.com/blog/2015/01/15/story-of-the-412k-brainfart/#respond</comments>
		<pubDate>Thu, 15 Jan 2015 16:54:53 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=452</guid>

				<description><![CDATA[It was 2008&#8230; I&#8217;d just moved into a big house in the country and had a huge mortage hanging round my neck. I wanted to pay it off fast. So I had this brainfart idea to bundle up all my products and sell them as one package. Trouble was &#8211; I didn&#8217;t know how I [&#8230;]]]></description>
					<content:encoded><![CDATA[<p><img loading="lazy" class="alignright size-medium wp-image-453" src="https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640-300x212.jpg" alt="apple-589640_640" width="300" height="212" srcset="https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640-300x212.jpg 300w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640-518x366.jpg 518w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640-82x58.jpg 82w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640-600x424.jpg 600w, https://michaelcheney.com/blog/wp-content/uploads/2015/01/apple-589640_640.jpg 640w" sizes="(max-width: 300px) 100vw, 300px" />It was 2008&#8230;</p>
<p>I&#8217;d just moved into a big house in the country and had a huge mortage hanging round my neck.</p>
<p>I wanted to pay it off fast.</p>
<p>So I had this brainfart idea to bundle up all my products and sell them as one package.</p>
<p>Trouble was &#8211; I didn&#8217;t know how I could start writing a salesletter to cover everything.</p>
<p>I could have done a webinar but I didn&#8217;t want to be doing daily webinars for a month.</p>
<p>So I decided to create a &#8220;video salesletter&#8221;.</p>
<p>Back then this was a new concept &#8211; it wasn&#8217;t even a &#8220;thing&#8221; yet.</p>
<p>Hardly anyone was doing it and this was my first ever attempt.</p>
<p>And boy could you tell&#8230;</p>
<p>I slaved for days and days.</p>
<p>Fighting with the slides, battling with the audio and doing more re-takes than I care to mention.</p>
<p>It was a right royal pain in the tush.</p>
<p>I got the darned thing finished and it looked a mess to be honest.</p>
<p>But it worked.</p>
<p>It made me $412k in 3 weeks and paid off most of my mortgage.</p>
<p>Fast-forward to today and now everyone&#8217;s using video salesletters.</p>
<p>But the problem remains &#8211; creating them is difficult.</p>
<p>Well my buddy Mark Thompson has created software which makes the whole thing a total cakewalk (and makes them look top notch, not low-end like mine did).</p>
<p>Here cometh the call to action&#8230;</p>
<p>Sprint on over to the link below to invest in this great piece of software.</p>
<p>As a pot-sweetener you&#8217;re also getting my book &#8220;How To Create Killer Copy That Sells&#8221; as a free bonus;</p>
<p><a href="http://www.michaelcheney.com/easy-video-salesletters/">http://www.michaelcheney.com/easy-video-salesletters/</a></p>
<p>&nbsp;</p>
<p>(c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyers.</p>
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