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	<title>Michael Cheney Blog&#8220;wtf. the open rate was obscene&#8221; &#8211; Michael Cheney Blog</title>
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	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>&#8220;wtf. the open rate was obscene&#8221;</title>
		<link>https://michaelcheney.com/blog/2015/02/04/wtf-the-open-rate-was-obscene/</link>
		<comments>https://michaelcheney.com/blog/2015/02/04/wtf-the-open-rate-was-obscene/#respond</comments>
		<pubDate>Wed, 04 Feb 2015 09:31:13 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=588</guid>

				<description><![CDATA[I woke up to this FB instant message this morning. It was from one of my students &#8211; Naidy. You know -the 19-year old kid from Malaysia who exploded JVZoo last week doing 3,047 sales and $37,296.04 in 6 days. Anyhoo; He was distraught. &#8220;Argh can&#8217;t believe I wasted those clicks.&#8221; He was gutted because [&#8230;]]]></description>
					<content:encoded><![CDATA[<p><img loading="lazy" class="alignright size-medium wp-image-589" src="https://michaelcheney.com/blog/wp-content/uploads/2015/02/hand-308374_640-227x300.png" alt="hand-308374_640" width="227" height="300" srcset="https://michaelcheney.com/blog/wp-content/uploads/2015/02/hand-308374_640-227x300.png 227w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/hand-308374_640-303x400.png 303w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/hand-308374_640-82x108.png 82w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/hand-308374_640.png 484w" sizes="(max-width: 227px) 100vw, 227px" />I woke up to this FB instant message this morning.</p>
<p>It was from one of my students &#8211; Naidy.</p>
<p>You know -the 19-year old kid from Malaysia who exploded JVZoo last week doing 3,047 sales and $37,296.04 in 6 days.</p>
<p>Anyhoo;</p>
<p>He was distraught.</p>
<p>&#8220;Argh can&#8217;t believe I wasted those clicks.&#8221;</p>
<p>He was gutted because despite doing thousands of sales and being the talk of the IM town he still made some screw-ups during the launch.</p>
<p>And this one was a doozy.</p>
<p>He&#8217;d sent a reminder out to his new and very big list of customers about a webinar.</p>
<p>Okay so far right?</p>
<p>In fact, using my advice he got 1,883 opens and 1,599 clicks.</p>
<p>That&#8217;s a 84.9% clickthru rate.</p>
<p>But he forgot to tell people how to register for the webinar.</p>
<p>Maybe all the sales frazzled his brain.</p>
<p>It happens sometimes.</p>
<p>Here cometh the lesson;</p>
<p>Even with a kick-ass, $37k launch like this one shizzle is gonna go down.</p>
<p>Balls will get dropped.</p>
<p>Plates will smash.</p>
<p>And screw-ups will be made.</p>
<p>But it&#8217;s all good because I was on the end of a cellphone at all times to help fix things.</p>
<p>Fast.</p>
<p>So tonight, Naidy&#8217;s webinar is set to go off without a hitch.</p>
<p>I&#8217;ll report back with you tomorrow about how it went and the next part of the story about how I helped this &#8220;no namer&#8221; kid from Malaysia make $37k in a week.</p>
<p>And remember:-</p>
<p>I&#8217;m opening the doors on Saturday and Sunday this weekend.</p>
<p>But I&#8217;m only taking people who are driven, dedicated and have something to offer the marketplace (an idea is fine but you need to have something).</p>
<p>And yes &#8211; it takes work (can&#8217;t believe I even have to say this).</p>
<p>So don&#8217;t even think about joining if you&#8217;re expecting to make the $250 a month fee back in the first month.</p>
<p>Okay Moto, I&#8217;ve gotta go make a snowman with my little girl (we finally got a healthy load of the white stuff) so I&#8217;ll catch you tomo.</p>
<p>Until then just reply to this email with the word &#8220;SPOT&#8221; if you want to reserve your place and become my next coaching student.</p>
<p>&nbsp;</p>
<p>(c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyers.</p>
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