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	<title>Michael Cheney BlogFrustrated product vendor rages against the BS machine &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>Frustrated product vendor rages against the BS machine</title>
		<link>https://michaelcheney.com/blog/2015/02/06/frustrated-product-vendor-rages-against-the-bs-machine/</link>
		<comments>https://michaelcheney.com/blog/2015/02/06/frustrated-product-vendor-rages-against-the-bs-machine/#respond</comments>
		<pubDate>Fri, 06 Feb 2015 13:56:54 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=596</guid>

				<description><![CDATA[&#8220;How the BLEEP does that guy sell three thousand copies of his BS when I&#8217;ve sold TWO copies of something that actually WORKS?&#8221; Not my words. The words of Caliban Darklock &#8211; a cool dude I follow on Facebook. I&#8217;ll tell you exactly what I told this guy; &#8220;Build it and they won&#8217;t do s***. [&#8230;]]]></description>
					<content:encoded><![CDATA[<p><img loading="lazy" class="alignright size-medium wp-image-597" src="https://michaelcheney.com/blog/wp-content/uploads/2015/02/businessman-150451_640-253x300.png" alt="businessman-150451_640" width="253" height="300" srcset="https://michaelcheney.com/blog/wp-content/uploads/2015/02/businessman-150451_640-253x300.png 253w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/businessman-150451_640-338x400.png 338w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/businessman-150451_640-82x97.png 82w, https://michaelcheney.com/blog/wp-content/uploads/2015/02/businessman-150451_640.png 540w" sizes="(max-width: 253px) 100vw, 253px" />&#8220;How the BLEEP does that guy sell three thousand copies of his BS when I&#8217;ve sold TWO copies of something that actually WORKS?&#8221;</p>
<p>Not my words.</p>
<p>The words of Caliban Darklock &#8211; a cool dude I follow on Facebook.</p>
<p>I&#8217;ll tell you exactly what I told this guy;</p>
<p>&#8220;Build it and they won&#8217;t do s***. Market s*** and they will buy it.&#8221;</p>
<p>Of course &#8211; I recommend your product be good and not excremental to ensure maximum night sleepage and goodwillery.</p>
<p>But the point here is this:-</p>
<p>Having an idea or a product is the easy bit.</p>
<p>The toughie is knowing how to market it, how to position it, and how to sell it.</p>
<p>And that&#8217;s where I come in.</p>
<p>There isn&#8217;t a day goes by without me rewriting students&#8217; sales copy, shooting critique videos or even consulting for some of the biggest names in IM.</p>
<p>And they all want an answer to the same question;</p>
<p>&#8220;How can I make this sell?&#8221;</p>
<p>Last week Naidy followed my advice and he&#8217;s made over $50k in 7 days.</p>
<p>Fluke? Hardly&#8230;</p>
<p>Ben made $470k.</p>
<p>Matt H made $33k.</p>
<p>Wendy made $200k.</p>
<p>Rhys made $157k.</p>
<p>Randy made $10k.</p>
<p>Here&#8217;s how they did it;</p>
<p>They got me to coach them on &#8220;all that marketing stuff&#8221; by joining my highly sought-after Insider&#8217;s Circle coaching program.</p>
<p>You can check out everything you&#8217;re getting as an Insider&#8217;s Circle member (and plenty of video case studies from students) at this link;</p>
<p><a href="http://www.mcinsiderscircle.com">http://www.mcinsiderscircle.com</a> (But DON&#8217;T buy from this link)</p>
<p>Because it will cost you $5000 &#8211; the general public price.</p>
<p>Instead:-</p>
<p>Wait until this weekend because on Saturday I&#8217;m opening the doors on this with a $1 trial (for 14 days) and just $249.75 a month thereafter.</p>
<p>We are already close to capacity (after Naidy&#8217;s much-publicized success) so if you want to reserve your spot just reply to this email with the word &#8220;SPOT&#8221; and I&#8217;ll email you first when we open on Saturday morning.</p>
<p>And please &#8211; don&#8217;t apply if you expect money to rain from heaven after 14 days. It will take 2 &#8211; 3 months to see returns &#8211; this is building a business after all, not a lottery ticket.</p>
<p>&nbsp;</p>
<p>(c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyers.</p>
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