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	<title>Michael Cheney BlogThe great &#8220;OTO Debate&#8221;&#8230; &#8211; Michael Cheney Blog</title>
	<atom:link href="https://michaelcheney.com/blog/2016/02/18/the-great-oto-debate-2/feed/" rel="self" type="application/rss+xml" />
	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>The great &#8220;OTO Debate&#8221;&#8230;</title>
		<link>https://michaelcheney.com/blog/2016/02/18/the-great-oto-debate-2/</link>
		<comments>https://michaelcheney.com/blog/2016/02/18/the-great-oto-debate-2/#respond</comments>
		<pubDate>Thu, 18 Feb 2016 16:16:18 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=3563</guid>

				<description><![CDATA[Ahhh life in internet marketing is never dull is it? Hardly a day goes by without someone bringing up this hot potato; &#8220;I really don&#8217;t believe it&#8217;s $7 anyway. There will be 5 up sells I&#8217;m thinking. Something else. I am so sick of all this hype and nonsense.&#8221; Is there anyone still stupid enough [&#8230;]]]></description>
					<content:encoded><![CDATA[<p>Ahhh life in internet marketing is never dull is it?</p>
<p>Hardly a day goes by without someone bringing up this hot potato;</p>
<p>&#8220;I really don&#8217;t believe it&#8217;s $7 anyway. There will be 5 up sells I&#8217;m thinking. Something else. I am so sick of all this hype and nonsense.&#8221;</p>
<p>Is there anyone still stupid enough to think a marketer would put all their efforts into promoting a $7 product and leave it at that?</p>
<p>It&#8217;s not 1999.</p>
<p>Now it&#8217;s all about having a funnel of products.</p>
<p>But the point is the OTOs should always be non-essential, optional and add value if people decide to take them.</p>
<p>The example I use is cars;</p>
<p>You wouldn&#8217;t want to sell the car as the &#8220;front end&#8221; product and then offer the wheels as the OTO.</p>
<p>Because wheels are kinda essential. But you could offer a seating upgrade of a stereo hi-fidelity boom-box system.</p>
<p>Take Richard &#038; Jason Larson.</p>
<p>They’re the guys I&#8217;ve been telling you about all this week who made $50,197 in just 3 days with their weird method.</p>
<p>Well they’re front end product is only $9 and shows you how you can copy and paste their method which made them $50,197.</p>
<p>You can copy and implement it yourself for less than 10 of your hard earned dollars.</p>
<p>Sweet.</p>
<p>But they’d be total schmucks not to sell something else alongside this (just as you would be not to consider investing more with them to make more money, faster).</p>
<p>So they have an OTO.</p>
<p>(Gasps of horror from the crowd).</p>
<p>You don&#8217;t have to buy it but, frankly, you&#8217;d be silly not to because it will help you get this up and running and cranking out profits for you as quickly as humanly possible.</p>
<p>So is it worth it?</p>
<p>You bet.</p>
<p>Essential to your success?</p>
<p>Not if you can go through the front end yourself, apply it, stay on track and solve your own problems in isolation if you get stuck.</p>
<p>So if you&#8217;re a go-getter then just grab the $9 front end and deploy the method.</p>
<p>If you want get everything going and making money as fast as possible, then grab their upsell too.</p>
<p>Get started here;</p>
<p><a href="http://www.michaelcheney.com/commission-accelerator/">http://www.michaelcheney.com/commission-accelerator/</a></p>
<p>&nbsp;</p>
<p>c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyer</p>
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