I’ll start the email with something which grabs you by the short and curlies and makes you want to read on, just like;

One of those page-turner novels or J.J. Abrams TV shows.

Then…

Once I’ve got your attention I’ll tell you a story of some sort like the time I woke up in the middle of the night in a cold sweat after dreaming I was on stage at an event – completely naked.

Then I’ll go onto connect this to a lesson like how you don’t want to feel naked and exposed by not having your own mailing list because it will leave your bank account “bare”.

Then I’ll move onto the call to action usually breaking up the email visually a bit.

Like this.

By now you’ll then want to find out how to get your own money-making list so you can do this exact thing for yourself so you click the link and buy this;

http://www.michaelcheney.com/buildmylist/

c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyer