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	<title>Michael Cheney BlogHeart-thumping &#8220;gold story&#8221; from yesteryear&#8230; &#8211; Michael Cheney Blog</title>
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	<link>https://michaelcheney.com/blog</link>
	<description>Marketing. Uncovered. with Michael Cheney</description>
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		<title>Heart-thumping &#8220;gold story&#8221; from yesteryear&#8230;</title>
		<link>https://michaelcheney.com/blog/2016/07/28/heart-thumping-gold-story-from-yesteryear/</link>
		<comments>https://michaelcheney.com/blog/2016/07/28/heart-thumping-gold-story-from-yesteryear/#respond</comments>
		<pubDate>Thu, 28 Jul 2016 13:53:57 +0000</pubDate>
		<dc:creator>Michael Cheney</dc:creator>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://michaelcheney.com/blog/?p=4532</guid>

				<description><![CDATA[Sierra Nevada, California, January 1848 James Wilson Marshall, a carpenter building a water-powered sawmill found flakes of gold in the American River. “It made my heart thump,” Marshall recalled later. His discovery sparked the Gold Rush. Throughout 1849, thousands of would-be gold miners, known as ’49ers, spent their life savings or borrowed money to travel [&#8230;]]]></description>
					<content:encoded><![CDATA[<p>Sierra Nevada, California, January 1848</p>
<p>James Wilson Marshall, a carpenter building a water-powered sawmill found flakes of gold in the American River.</p>
<p>“It made my heart thump,” Marshall recalled later.</p>
<p>His discovery sparked the Gold Rush.</p>
<p>Throughout 1849, thousands of would-be gold miners, known as ’49ers, spent their life savings or borrowed money to travel to California and chase the vision of fabulous wealth.</p>
<p>Fast-forward to today;</p>
<p>And the basic prospecting ideas are still the same;</p>
<p>&#8211; Locate a ‘claim’ &#8211; Gather your mining gear &#8211; And sift, sift, sift until you strike &#8220;gold&#8221;.</p>
<p>Yet:</p>
<p>* We do not have to travel to Sierra Nevada to prospect gold. The digital goldmine is right at our fingertips.</p>
<p>* We do not sift soil. We mine DATA.</p>
<p>* And while the Gold Rush was over almost as quickly as it started, the global digital market is getting stronger by the day.</p>
<p>* 1.01 billion people actively use Facebook each day. The number of monthly active users is 1.55 billion.</p>
<p>The potential of reaching even a small fraction of this audience is definitely something to ‘make your heart thump’…</p>
<p>And my good friend Iva Embley is a professional, forensic data miner who is going to show you exactly where the &#8220;gold&#8221; is on Facebook and how to get it;</p>
<p><a href="http://www.michaelcheney.com/fb-prospector/">http://www.michaelcheney.com/fb-prospector/</a></p>
<p>&nbsp;</p>
<p>c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyer</p>
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