It was a recipe for disaster from the start really;

– A community hall full of 3-year olds

– More sugar-based products than the Willy Wonka factory

– And noisy party-trumpets handed out to each and every minion

Then throw in a liberal sprinkling of blatant disregard for rules, boundaries or parenting of any kind and there you have the makings of an infernal Sunday afternoon.

The first kid to toot on one of the trumpets was so pleased with himself.

I’ll even go so far as to say I smiled.

It was kinda cute.

But then the next kid tooted their trumpet and the exact same harsh tone came out of it.

And the next and the next and the next.

And before you know it – the whole room was reverberating to the dreadful cacophony of trumpet-tooting toddlers all blasting out the same awful note.

Kill me now.

And it set me thinking – it’s just like marketing.

One marketer starts tooting on a monotone party-trumpet and people take notice.

Then another one pipes up tooting the same note.

Then another.

And before you know it you don’t hear trumpets – you just hear noise.

And it makes you want to kill yourself.

And this, my friend, is why you need to play a different tune online.

Stand out from the trumpet-tooting marketers of doom.

Because when you do – you stand out, you get noticed, you get listened to and you make sales.

A couple of years ago I was just tooting like every other marketer.

Now I play my own tune (thanks to the help of Omar Martin) and it’s helped take my business from losing money to making $100k a month.

Here’s what I did;

http://www.michaelcheney.com/selling-for-newbies/

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