Dear Fellow Marketer,
Let's cut to the chase:
Writing is a pain in the frickin' ass.
You spend hours staring at a blank screen, you end up stressing about what to say, and you worry why people would ever read what you have to say...
You start writing a few words but you think it sounds wrong.
It's hard knowing what to say when you're not expert, you're not a guru, and you don't have any proof of doing some of this stuff.