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Having competitors operate in the same space as you in the market demonstrates that the particular space in the market is a healthy one, where profits can be made, as long as you can beat most of the competition operating in the same arena.
This doesn’t mean to say that you need to embrace your competitors with open arms and start adding them to your Christmas card list! Of course it’s great to have competition to drive you forward and to give you the assurance that there is profit to be made in the market space that you’re operating in, but ultimately, you want to rise to the top and become the market leader leaving your competitors it is in the dust.
I’m going to reveal to you in this special report a simple strategy that you can use to do just that. To make sure you use this strategy in the right way, rather than abuse it, I first want to address the issue of treating competitors in the right way versus treating them in the wrong way.
In my experience, the right way to treat competitors and to try and squeeze them out of your market space (or at least for you to maximise your own market share) is not to directly attack them. What we’re dealing with here is a way of tackling a competitor indirectly – by improving the systems and marketing in your business that will, as a knock-on effect, get you increased market share and take business from your competitors.
The wrong way to try and crush your competition is to directly go after them, face-to-face as it were. This will mean your eye’s off the ball because as an entrepreneur your focus should always be on giving customers the best value possible. By suddenly shifting your focus and targeting a competitor rather than customers, any existing customers you do already have will suffer as a result.
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