Story of the $412k brainfart

apple-589640_640It was 2008…

I’d just moved into a big house in the country and had a huge mortage hanging round my neck.

I wanted to pay it off fast.

So I had this brainfart idea to bundle up all my products and sell them as one package.

Trouble was – I didn’t know how I could start writing a salesletter to cover everything.

I could have done a webinar but I didn’t want to be doing daily webinars for a month.

So I decided to create a “video salesletter”.

Back then this was a new concept – it wasn’t even a “thing” yet.

Hardly anyone was doing it and this was my first ever attempt.

And boy could you tell…

I slaved for days and days.

Fighting with the slides, battling with the audio and doing more re-takes than I care to mention.

It was a right royal pain in the tush.

I got the darned thing finished and it looked a mess to be honest.

But it worked.

It made me $412k in 3 weeks and paid off most of my mortgage.

Fast-forward to today and now everyone’s using video salesletters.

But the problem remains – creating them is difficult.

Well my buddy Mark Thompson has created software which makes the whole thing a total cakewalk (and makes them look top notch, not low-end like mine did).

Here cometh the call to action…

Sprint on over to the link below to invest in this great piece of software.

As a pot-sweetener you’re also getting my book “How To Create Killer Copy That Sells” as a free bonus;

http://www.michaelcheney.com/easy-video-salesletters/

 

(c) Copyright 2015. All rights reserved. Please do not try to copy or swipe this because even my lawyers have lawyers.

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