#1. They release a duff product
Nothing worse than something which doesn’t work to kill your sales, reputation and business overnight
#2. They stop learning
They think they know it all so they stop learning from others and investing in themselves to improve
#3. They leave more money on the table than a drunk man in Vegas
How? By assuming the one way they do something is the best. It’s not. Every time you go live with an ad, squeeze page, offer, email or promotion you probably have a loser on your hands;
The way to turn it into pure gold is to run a split test on it.
This is way to test out another variation of the same thing to see which one wins (and turns into gold) and which one bombs.
It’s where the money is on the internet and here’s how to get it;
http://www.michaelcheney.com/gold/
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