I’m not gonna try and sell you on the concept of “split testing” in this email because let’s face it;
Most people are bored to tears by the idea of split testing (if they even know what it is).
I was one of them.
For years big name marketers were hounding me to do split testing.
I ignored them.
“I’ll just put out more offers, I’m not bothered about tweaking things to make an extra percent here and there.”
I was a doofus.
In a recent split test during my launch a simple change to the salesletter TRIPLED the conversion rate.
Now multiply that across the entire funnel, across all the OTOs and sales and you start to see the financial effect of split testing.
But I get it.
It’s not for everyone.
But if you are the type of person who likes making more money (with very little work) then you should invest in your copy of the best split testing software on the market;
http://www.michaelcheney.com/splittestmonkey/
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