In case you don’t know;

John Reese is one of the “Founding Fathers” of internet marketing.

Back in 2005 he released a famous program called “Traffic Secrets” which sold $1m worth of copies in a day.

This dude was THE traffic man.

And I learned a bunch of stuff from the program.

But the best thing he ever taught me was this;

He once said;

“No matter what you go live with on the internet – a page, an offer or an ad – the moment it goes live you know that is the worst it’s ever gonna be.”

Whaaaa?

What he was saying is you shouldn’t just throw something at the wall and see what sticks.

You should be constantly split-testing your ads, your landing pages and your offers.

Tweaking them to where you find the real GOLD;

The winning combinations.

Split testing = money.

And here’s how to do it;

http://www.michaelcheney.com/gold/

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