My 7-month old James has a toy cow he loves to play with.
It plays the ABC song and has cool flashing lights. It’s the only thing that calms him down when he goes nuclear.
To turn the cow on you have to press the heart-shaped push button in its chest.
Cute.
The only problem is – because the cow gets so much use the push-button is a little “temperamental”…
And this morning James was having one of his legendary “wake the dead” screaming meltdowns.
Cow to the rescue.
I reached for the bovine day-saver but the push-button didn’t work.
“Tell me this can’t be happening!
“Come on cow!”, I yelled as I pounded its chest like a gorilla paramedic.
It flatlined.
Nothing.
The tension mounted – in unison with the decibel level from my screaming son.
I kept up the CPR. Still nothing.
I swear all the windows in the house were about to give way to James’ vocal assault when suddenly;
“BUDUMPH! Yes, it’s aliiiiiiiive!!!”
The cow sparked into life, the tune played, the lights blinked and James (bless his super-lunged soul) was instantly transformed from infernal to butter-wouldn’t-melt.
Phew.
But I’d breathed a sigh of relief too soon.
I forgot that if you don’t press any buttons for a whole minute the cow slips back into its self-induced coma.
Oh noooo… The cow turned off.
James activated his after-screamers and Dr. Cheney’s CPR pager went off once again…
And this whole episode set me thinking;
It’s a lot like those so-called “push button” things you see online.
They don’t really work.
You might get a small amount of joy out of them but they don’t last. They’re not sustainable.
So let me be the harbinger of known-doom here by saying;
You don’t build a business by pushing a button.
You build a business by…
Building. A. Business.
And on Wednesday I’m pulling back the curtain for you on how I’ve made $102k over the past few months with my internet business.
No script.
No sob stories.
No screenshots of mansions or cars.
Just me showing you how I run my business so you can follow in my footsteps.
This truly is the ONLY way left for the little guy to hit the big time.
(Trust me, I’m a cow doctor)