Q: Guess which sells better – salesletter or sales video?

I had an interesting debate with a fellow marketer the other day…

He said;

“Hey I ran a test the other day of a salesletter versus a sales video – guess which sold better?”

I replied;

“I have no idea and if you didn’t know the results there’s no way you could know either. Only the market knows.”

I think my answer surprised him.

You see;

It doesn’t matter what you or I think about what might work best.

The only way to truly know is to run both options and let the market decide.

This is called split-testing.

And it’s where the “gold” is online.

Once you can split test you can quickly find the gold in everything you do online.

Here’s how;

Michael Cheney Blog