Willy Wonka messed up.
He came up with a genius plan to shift a lot of chocolate bars by putting a Golden Ticket in a few of them.
But what he should have done (instead of wander around giving dodgy looks to the Oompa Loompas in his shady factory) is develop a HIGH TICKET and not a golden ticket.
In the land of the interwebs the high ticket offers rule the roost.
Why get paid a $10 commission when you can get paid a $1000 commission for exactly the same effort?
So yeah – Mr. Wonka should have learned how to make high ticket sales like this;
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